This is a far-reaching genre encompassing Spanish-influenced folk, pop, jazz, and dance music from various regions of primarily Latin America. Early Latin recordings relied heavily on acoustic instrumentation, but by the 1980s musicians began incorporating poppy formulas and electronic technology. Both mariachi and Tejano styles usually stick to classic folk instruments, but some modern artists infuse their recordings with U.S. pop-production techniques. The use of Spanish vocals and chants is one of the chief consistencies binding the genre's many musical variations, but another defining theme is the bold focus on rhythm. Salsa, rhumba, samba, and bossa nova all adhere to distinct rhythms.

Notable Artists: Ricky Martin, Selena, Tito Puente