The lines between hip-hop and pop have grown increasingly blurry--if hip-hop's the most popular music, what exactly is "pop?"--and this Chicago pair have no interest in clarifying things. Christian Rich drop glossy beatscapes that treat the club rap form in abstract but forceful terms.
Chicago-bred, electro-beat-making, clever-rhyming, falsetto-singing Christian Rich are one of the most exciting and innovative duos in music today. The two brothers have, up to now, been a quiet force in platinum-charting hip-hop, helping to make hit records for Lil' Kim ("Get in Touch With Us" and "Queen Bitch 101"), Clipse ("I'm Serious") Young Gunz ("Problems"), Foxy Brown ("Jumping") and Timbaland artist Izza Kizza ("Hello") to name a slew. With such a growing resume, it's no surprise the pair are busy at work with their own album; as their ranks on the production side increases, the artist side seems to be catching up quickly.
In order to build anticipation for their new EP titled "The Decadence" (to appear on new lifestyle label Brobot this fall), Christian Rich have given their audiences a taste of what to expect. Between blogs and fan sites, they have managed to make their new singles "Famous Girl" and "Stacks" catchy sing a longs, while teasing us with future sounds like "Fresh 'n' Fly" and "The Schemer" -- the latter track appearing on trendsetting clothing label G-Star's European compilation due out this year. The highly exclusive Los Angeles-based clothing company DimePiece Designs even grabbed up "Famous Girl" for its summer campaign. And remember shoe company British Knights from back in the 80s? The company commissioned Christian Rich to write a song for their comeback campaign: "Don't Call It a Comeback" definitely leans on nostalgia and delivers killer rhymes typical of the brothers Rich. They are also recording for Retro Kidz -- who are fashion and music connoisseurs in their own right --, MTV- endorsed Team Facelift -- who graced the station for a week as best new artist in 2007 --, and longtime deity of the dancefloor, Junior Sanchez, for his latest release.
Christian Rich are definitely making a new sound that is changing the way producers and artists alike approach music, discovering a way to blend electronica, hip hop, R&B and pop into every record. With their background as producers as well as their crowd pleasing performances and addictive songs, Christian Rich is set to make their own lane on the super-highway through contemporary music. Keep an eye out for these Chicago go-getters!
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