Daddy Yankee

It?s not easy to label Daddy Yankee. Not only is he a pioneer in the world of reggaeton, he has gone multi-platinum and captivated millions of people over the world with his fiery stage presence, but he?s also a successful businessman, producer, and talent scout; all while serving as spokesperson for humanitarian causes.

One thing is clear: Yankee?s resolve never wavers and he?s always willing to stare risk in the face. He brought reggaeton to the masses and with his latest album, El Cartel: The Big Boss, he is sure to elevate the genre even higher. The new project proves to be an evolutionary one, infusing new, ground breaking rhythms with memorable collaborations.

Special appearances by Fergie, Nicole Scherzinger of Pussycat Dolls, Hector ?The Father,? Akon and Will.i.am, of the Black Eyed Peas give this El Cartel/Interscope record a global flavor. Akon and Will.i.am also acted as producers, collaborating with reggaeton rhythm makers Eli ?El music?logo,? Tainy Tunes, Diesel, Menace and Mr. Collipark.

The first single off the groundbreaking album is ?Impacto,? a Scott Storch production, featuring an appearance by Fergie. The album marks the first innovative fusion of reggaeton, funk, and hip hop. El Cartel: The Big Boss, Yankee?s first studio album in three years, contains Merengue, Salsa, R&B, and hip hop. The rapper worked meticulously to ensure the album represents his best work to date.

With El Cartel: The Big Boss, Yankee hopes to break barriers and let the music takeover, no matter the language.

The rapper marked another important achievement this February when his syndicated radio show, ?Daddy Yankee on Fuego? celebrated its first year anniversary. Transmitted throughout the United States over 29 ABC Radio Networks affiliates, the weekly show finds itself the favorite among young Hispanic markets in major cities all across the country. ?Daddy Yankee on Fuego? features interviews, lots of music, and special appearances from the rapper himself.

Daddy Yankee?s show stoppers are not just limited to the recording studio or stage. Despite his busy schedule, he always dedicates time to his Corazon Guerrero Foundation, which serves to help high-risk youths. His primary focus is on Puerto Rico, Dominican Republic, Chile, Colombia, Mexico and the United States. In his native Puerto Rico, he launched a successful campaign to equip sixteen schools with computers and many other crucial supplies. The superstar is now working on opening an orphanage in Santo Domingo.

He is also spokesperson for the Red Cross in Hispanic communities all over the U.S., and forms part of the Red Cross?s celebrity cabinet, whose mission is to inspire a new generation of volunteers of all ages and races to join in the efforts of the Red Cross.

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