Junior Sanchez

One of the few DJs that New Yorkers care enough about to claim as their own, producer/DJ Junior Sanchez stands way above the overgrown crowd of pop-punk and electro DJs the world over. With a defiant smirk, Junior's got the best explanation for this, exclaiming, "I'M NOT A POP-PUNK OR ELECTRO DJ!" Indeed, Junior's many styles and diverse tastes in music breathe life into his sets and bring a freshness to the dancefloor that's rarely duplicated and often imitated. The standard record bag loaded with hits of the past few months does not hold up to a Junior Sanchez set in any club, in any country. Junior is constantly introducing new remixes and new tracks -- often his own -- into the mix, along with a healthy dosing of the best in dance, pop, rock, and decades gone by. How many other jocks could profess to a penchant for Brian Eno, ELO, Dave Clarke, Kate Bush and Radiohead while in the studio remixing an unreleased Bloc Party track?

"When it comes to music, its all about tomorrow?s baby," states Junior, who is taking that notion to new a new realm with the lifestyle brand/record label he started in 2008 with Aahmek Richards (Triggerhappy NY), Derek Ferguson, and Bryce Wilson (Mantronix, Groove Theory): BROBOT gives a new home to artists who share Junior's forward-looking philosophy and relentless passion for sound.

Nothing, however, could eclipse the fact that this man's yesterday is more impressive than most DJs in the world could ever hope for -- the New Jersey native has a resume that is nothing short of inspiring. One reason for Junior's longevity is the simple fact that he started listening to music while most kids were making sandcastles. The youngest of six siblings, it was inevitable that his musical adventures would start earlier than most. "We all had our own character and style. One brother was into Pet Shop Boys and Depeche Mode and another was into The Revolting Cocks and Ministry. But my sister was into Boston, Fleetwood Mac and ELO! I learned to appreciate all kinds of music early on and began to see how they could all work together."

By the age of fifteen, Junior had played at all of Peter Gatien's clubs and had a residency at Club USA in Times Square "playing house music and 80s for queens -- it was amazing." Since his emergence onto the dance music scene, Junior has released a slew of razor-sharp singles to massive critical and commercial acclaim, melting dance floors and studio sessions alongside his DJ/producer friends Felix Da Housecat, Stuart Price (LRD, Zoot Woman, Jacques Lu Cont), Armand Van Helden and countless others. Junior has also recorded, collaborated, produced and remixed artists such as Madonna, Shakira, Blake Miller (Moving Units), IMA ROBOT, Action Reaction, Princess Superstar, The Bravery, Kill Hannah, Annie, Marc (LEN), & many more. Bringing his impressive past along while making tracks for the future, Junior has undoubtedly stepped to the forefront of a culture-defining genre; applying his signature style to everything he does and taking no prisoners.