Justin Paul

In the world of electronic music, you know you’re on to something good when legendary Philly DJ/producer King Britt says your label “is putting Philadelphia back on the map.” The label King Britt was referring to is Playloop Records; founded in 2006 by DJ/producer Justin Paul. In short order Justin Paul has amassed quite a roster for his label. Playloop artists represent a wide range of genres from electronica, house, techno, deep house, progressive, electro and downtempo. Paul’s own "Red Shift" is a cinematic excursion into deep techy house and "There's A Reason" (featuring Sapphirecut on vocals) sounds like a marriage between Blondie and NIN. Artists like Nigel Richards, Tattoo Detectives, Microstar, DJ Everyday and Locality each brings a unique style to the global dancefloor, while Kezner is in the business of making jaw-dropping downtempo bombs. Music has played a major roll in Justin Paul's life since he was conceived at a Jimmy Hendrix and Janis Joplin concert in 1969. A fast starter, Justin received his first turntable at the tender age of 6 and established his DJ career in 1984 at the age of 14. By the time he graduated Huntington High School (West Virginia) he had played at every club in the tri-state that had a pair of turntables and a dance floor. “Playloop” was originally conceived as a party promotion company in the early 90s when Justin Paul and Steve Waller booked King Britt, DJ Dozia and other big name DJs to play in Huntington, West Virginia near the Marshall University campus. Because West Virginia is a region of the U.S. known more for coal mining and football, Playloop provided the only vehicle for entertaining and educating the crowds with some house music 101. “We were entertaining and educating students and locals to music they couldn't hear on MTV or VH1 and they loved it! We had lines of people around the block in this college town in West Virginia which is 100s of miles away from a major city," Paul says. After a successful run as a promotion company, Playloop became an official record label in June 2006. Despite a dominating the West Virginia DJ and promotion scene, Justin Paul sought a bigger and better challenge. His 1996 move to Philadelphia proved to be the life changing experience he was looking for when a friend introduced Justin Paul to "King Britt & Dozia Blakey", hosts of the legendary "Back 2 Basics" party. Justin eventually befriended King Britt & Dozia Blakeley and took over the decks at the B2B parties as one of the feature DJs. Now a resident of Philadelphia for over 10 years, Justin Paul has released music on King Britt's label FiveSixRecordings and his own label Playloop Records, which became an official record label in June 2006. Justin has also performed at several major events and clubs including: MTV’s Rock The Vote Party, World Cafe Live, Fluid, Shampoo, Playloop, New Years 1997 Guggenheim SOHO, New York City, M3 Washington, D.C. (Music Makes Magic) Club Edge with King Britt, Sky Lark Lounge San Francisco, CA and Barmacy, New York City just to name a few.... Justin Paul is also much more than an artist and CEO of Playloop. He is an acclaimed director and producer whose overseen music videos for eclectic artists The Nova Dream Sequence and King Britt Presents Sylk130. The music video Justin Paul directed for King Britt and Sylk130 aired on MTV Tokyo, Much Music Canada and Austrian TV; while his video for The Nova Dream Sequence was used to demo the Motorola iTunes phone at the 2005 Winter Music Conference. Justin Paul also directed the short film Night At The Apollo for the 48 Film Festival which was featured as part of the 2005 Philadelphia Film Festival. Recently Justin Paul & Jake Young directed and created the animated music video for Justin Paul’s track “Data Entry”. You Tube video link for “Data Entry” http://www.youtube.com/watch?v=m7kPHGz1h6s