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Midwest Product
- Avg user rating:
Out of 9 votes - Similar Artists: Tortoise, The Sea and Cake, Dabrye, Matthew Dear
Out of 9 votes
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- Location: Ann Arbor, Michigan, United States
- Genre: Electronic & Dance » Electronica
Editor's review
Growing up in suburban Detroit, home of electronic originators Derrick May, Jeff Mills, and Kevin Saunderson, the members of Midwest Product have chosen to cover a wide musical spectrum, from '80s pop and electronics to abstract, acoustic post-rock. If Kraftwerk, Tortoise, and New Order all convened in the Midwest, the digital emulation would sound something like this genre-blending trio.
Biography
Operating in the growing hybrid genre of electro-rock, Midwest Product combines live instrumentation with electronics to create music which is both danceable and engaging. Tight, witty, intelligent and pop-worthy, this is electronic with an indie-rock soul; taking the best of both worlds to form something wholly new and yet familiar. The Ann Arbor, MI-based trio –- Ben Mullins (electronics/guitar), Chad Pratt (drums) and Drew Schmieding (bass/keys) -- released their debut album, Specifics, on Ghostly International in 2002. Following positive reviews from such publication as Time Out: New York and Urb plus solid college radio play, and as one of the only traditional working “bands” on Ghostly, Midwest Product seek crossover acclaim from both electro and indie-rock fans. Expanding their palate to include vocals and a more edgy production approach on World Series of Love, Midwest Product continue to refine their brand of ionized indie-pop with assembly-line precision and a glossy electro sheen. The Midwest's best-kept secret can't remain a secret for too much longer.
