Neon Neon

Neon Neon is the artist name for the combined musical powers of Los Angeles-based producer Boom Bip and Super Furry Animals main man and solo star Gruff Rhys. The talented collaborators’ forthcoming album, Stainless Style, is a turbo-charged slice of highly-imaginative conceptual power-pop based around the incredible life and times of the world’s first playboy engineer, John DeLorean.

The charismatic and highly ambitious DeLorean rose from humble beginnings in Detroit to become one of the youngest, most highly paid executives at car giant General Motors. Borrowing enormous sums of money, including £85 million from the British Government, the ballsy businessman left General Motors to build his very own automotive empire, the DeLorean Motor Company [DMC]. His crowning achievement was the iconic DMC-12, better known as simply ‘The DeLorean’ and fittingly immortalized as Marty and Doc’s time machine in legendary 80s movie Back To The Future. However, DeLorean’s jet-setting lifestyle and seemingly unstoppable career trajectory all came crashing down. With costs spiraling out of control DMC faced financial ruin and to add to his ever-growing troubles, DeLorean was sensationally exposed as the subject of a huge $24 million cocaine bust by the FBI and faced 60 years in jail…

Boom Bip’s euphoric, lush and pin-sharp dancefloor-pop chauffeurs us into a heady world of fast cars and shagpile carpets all tinged with the bitter taste of Martini as Gruff Rhys’s brilliantly maverick songwriting reimagines the colourful and chequered life of a man taking the American dream to the edge and beyond. The album unites pop, electro, rock, crunk, hip-hop and italo disco, whilst exploring a range of subjects and events relevant to DeLorean’s life including his romance with international sex symbol Raquel Welch [Raquel], the party orientated yet cold and superficial world of celebrity [I Lust You, Trick for Treat], his string of glamorous lovers [Steel Your Girl], and even references DeLorean’s latter day born again Christian baptism [Luxury Pool].

Raquel and Trick For Treat were the first songs to roll off the Neon Neon production line, appearing on a limited run of quickly sold-out and much desired 12” prototype picture disks which included a supercharged remix by musical mechanics Hot Chip. Preceded by the I Lust U single on 10th March, the fully waxed polished and race-prepared Stainless Style album will now hit showrooms 17th March 2008.