Paul Oakenfold

A Lively Mind is Paul Oakenfold's second artist album and his second for Perfecto Records. Of course, every single one of his mix albums and projects have involved a high level of artistry, so perhaps a little explanation is in order...

Paul Oakenfold has long been one of the most important--if not the most important--name in modern club culture. People who don't know that much about DJ culture or the music itself are familiar with Oakenfold's name and what he represents. Of course, many people who think they're unfamiliar with Oakenfolds music actually may have heard it often, thanks to appearances globally on the radio and TV featured in commercials supports mega brands such as Coca-Cola, Toyota, Motorola and Saab all which ran throughout 2005, not to mention his contributions to hit films such as Swordfish (which Oakenfold scored), The Matrix Reloaded and Michael Manns Collateral. In fact, when the superstar DJ sold out the Hollywood Bowl a couple of years ago, many pundits viewed the events as definitive proof that dance culture had finally arrived in America--a force as powerful as any other in modern pop music.

By his own admission, however, Oakenfold is not a singer. Bunkka featured such guest vocalists as Perry Farrell, Ice Cube, Tricky, Nelly Furtado, and--in what would turn out to be his final recorded appearance-- Dr. Hunter S. Thompson. A Lively Mind continues the tradition of employing unique vocalists. "Faster Kill Pussycat," the kickoff track and first single, is perhaps the most unique and somewhat shocking of the album when it comes to guest singers.

Other vocalists include two artists signed to Oakenfold's long- running Perfecto custom label--Spitfire (who performs on "No Compromise" and "Feed Your Mind") and Ashley of the rock band Bad Apples (who adds his vocal talents to "Vulnerable"). And then theres one who can only be described as a true living legend. Grandmaster Flash, the man who gave birth to the whole hip-hop movement in the early '80s with his classic "The Message," joins Oakenfold on "Set It Off."

A perfect blend could also be the perfect phrase to describe the cohesiveness of A Lively Mind a title which means an active person, says its creator. Balance was the key on this one, and the artist believes that this album may strike with a larger audience than Bunkka, an album that tended to alienate a small portion of his large audience. "What I set out to do on my last record was probably one step ahead of the game," he says in retrospect. "The dance world or electronic world was expecting more of a DJ record and I wanted to make a record that was more out there. Direction is hugely important to me--to have a balance. And I felt like maybe I'd lost a bit of balance on Bunkka. So this record is a lot more up-tempo, a lot more focused, and a lot more comfortable in the electronic world than the last record was and yet it still has a variety of flavors."

Oakenfolds career began in London, when he began DJing in small clubs around the West End. His rising reputation led to a job as an A&R rep at the UK-based Champion label, where his first signing was Will Smith (still part of Jazzy Jeff & The Fresh Prince). His second? Salt N' Peppa. Not bad for a novice record exec. After stints at Profile and Def Jam (where he perfected the talent scouting skills that would eventually lead him to start his own Perfecto label in 1991), he returned to DJing.

Oakenfold changed European youth culture throughout the late '80s and early '90s. He was one of the first DJ's to have a residency on the Island of Ibiza, leading to both a new sound and a yearly festival. He also started regular "Balearic" club nights in London, attracting a crossover audience and remixed legendary bands such as The Stone Roses and the Happy Mondays (whose Pills 'N' Thrills and Bellyaches album was produced by Oakenfold and his production partner Steve Osborne, becoming the biggest album of the band's career).

Over the years, he's remixed tracks for everyone from Madonna to Elvis Presley to Justin Timberlake to Moby to Snoop Doggy Dog. He's the first electronic artist ever to be in the Guinness Book of World Records--for being the biggest DJ in the world. He's the only DJ to have a display case in the Hard Rock Cafe's Rock & Roll Museum. 2003 also saw Paul perform a concert on the Great Wall of China. That same year, not only was he honored with the UK's "Pioneer of Dance Music" award, which was presented by Queen Elizabeth herself at the "Pioneers of the Nation" celebration," shortly after Oakenfold had played the Nelson Mandela-organized South African AIDS benefit concert alongside Bono, Peter Gabriel and Beyonce Knowles. Oakenfolds mix compilation Another World (Perfecto) sold over 500,000 in the U.S. alone making it the biggest selling DJ compilation. He's also one helluva cook, having graduated from culinary school before beginning his journey in the music world.

Now comes A Lively Mind, a totally new and fresh venture and perspective, musically speaking, for the artist. The album is just the beginning of an amazing 2006 that will find Oakenfold working on the scores of at least three new films--as well as remixing a number of singles including Madonnas new record Confessions of a Dance Floor and a track from the legendary Burning Spear. At the same time, the Perfecto label is releasing debut albums by the aforementioned Spitfire (who Oakenfold compares to a young Anthony Kiedis) and the London-by-way-of-Los Angeles Bad Apples. Then there's the U.S. and European tour that will follow the new albums release.