Conscious rap can be forgiven dull beats, just as great beats are allowed banal rhymes. Y-Love's work doesn't take either easy way out. The Brooklyner's new set is extremely smart instrumental hip-hop--covering everything from noir synths to tricky world rhythms--that also says something real.
Y-Love (Yitz Jordan) is part of the new guard of hip hop revolutionaries. Describing his style as "global hip hop," Y-Love seamlessly intertwines English, Arabic, Hebrew, Latin and ancient Aramaic. He combines ethereal scripture with gritty social consciousness, reflecting his own life-changing conversion to Hasidism. Having graced the stage with luminaries as varied and respected as Lou Reed, DJ Spooky, Hadag Nachash, Matisyahu, Steinski, and Immortal Technique, Y-Love has proven himself as a formidable presence in the world of hip hop.
Y-Love's upcoming album, "This is Babylon," boasts stand-out electric dance tracks like "Bring It On Down" and politically supercharged anthems such as "6000," with production by Jake Break, who brings a Parliament-esque vibe to the project. Y-Love was the subject of over 70 articles just this past year. Y-Love has been featured in publications from USA Today to Italy's La Repubblica and XXL Magazine. URB placed Y-Love in their NEXT 1000 and The Jerusalem Post called him "the scene's next crossover success". With each word he spits in the tongue of ancient Babylon, Y-Love breathes new life into hip-hop, one beat at a time.
Y-Love's "This is Babylon" album out on Itunes, March 2008 and in stores April 2008 on Modular Moods/Craig'n'Co/Fontana/Universal.